Baskerville

For this project, we were tasked to complete a 60-second video displaying our typeface from the typesetting project. We used Adobe After Effects in order to animate graphics, summing up how the typeface came to be and what elements make it special.

I started by coming up with a basic script. I then started brainstorming potential aesthetics by coming up with a mood board.

From there I moved on to creating thumbnail sketches. I tried to go with the flow with these, brainstorming on the spot and doing what felt natural, to come up with a plan that could easily be tweaked along the way.

I then started my search for music. I was thinking I wanted something that felt classical but light, so that it still felt relevant and modern. I was inspired by the trailer for the 2020 film Emma, based on the Jane Austen novel. That film was set only slightly after Baskerville was first released, and the English setting felt especially appropriate seeing as Baskerville is an English typeface.

I then moved my work into After Effects and started animating. I animated, received feedback, animated again, and so on. Throughout the process, I learned quite a bit about After Effects as a tool, as well as my own interest in animation.